Jordan Reyes
@reyes.detailing · 41.2K followers
2.3M
views on one Reel
Avg. views2.1K38.4K
Built an engine from four reels by bigger detailers. The first script off it is his most-watched video ever.
The Instagram assistant that learns your brand.
Brandhook learns your business, reads your Instagram to find what’s actually winning, and turns it into scripts built to go viral, in your voice. The more you use it, the better it knows you. Built for coaches, founders and anyone who sells on camera.
4.9 from 1,900+ reviews
Learning 12,400+ brands
Brandhook · Studio
DefaultMy OutliersNiche WinnersRemix
What do you want to say?
From my lifeStart
Creators in 40+ niches write their Reels with Brandhook
Fitness coachingReal estatePaint correctionSkincareAgency ownersCourse creatorsPersonal financeNutritionBarbersDog trainingTherapistsInterior designMortgage brokersDentistsLife coachingRoofingMakeup artistsSaaS foundersChiropractorsPilates studiosPhotographersImmigration lawTattoo artistsCareer coaching
12,400+
Brands learning
Coaches, founders, service pros
1.2B
Views on scripted Reels
Across connected accounts
3.4×
Median lift on remakes
Outlier remakes vs. account average
73%
Fewer edits by week 8
As it learns how you talk
It learns you
An assistant that gets sharper every time you use it
Most AI tools start from zero every time. Brandhook keeps a living profile of your business, your Instagram and your taste, and every engine writes from all of it. Nothing is learned in secret. You can read and edit everything it knows.
Your business
- What you sell and who it's for
- Your niche and your ideal client
- Stories, numbers and opinions you've saved
Your Instagram
- Syncs your reels and followers daily
- Finds your outliers from the last 90 days
- Studies what made them work
Brand profile
@coachdanaw · updated 2h ago
NicheFitness coaching for busy moms
Ideal clientMoms 30–45 getting back in shape after kids
VoiceWarm, blunt, no gym jargon
Your winners5 reels · 2.4M views
Rules you taught it7
Stories & numbers23 saved
How well it knows you87%
Latest: learned “No rhetorical questions in the open” from your note on Tuesday.
Your taste
- Every note you give on a script
- Turns the ones you keep into rules
- Follows them on every script after
Your niche
- Reels that are winning for others
- How they open, pace and turn
- Never what happened in them
Day 1
~14 edits a scriptKnows you 34%
Knows your business, your niche and who you sell to, from onboarding. Good first drafts, still generic in places.
Week 4
~5 edits a scriptKnows you 68%
Has read your Instagram and found your outliers. Six notes you gave it are now rules it follows on every script.
Week 12
~1 edit a scriptKnows you 91%
Writes from your best hooks, your saved stories and numbers, and everything you’ve taught it. Most scripts go straight to camera.
Your Instagram, read for you
It finds your winners, so you can make more of them
Most creators guess which videos worked. Brandhook reads your account, flags the reels that beat your average, and turns what made them work into your next scripts.
Syncs every day
Look up your handle, confirm it's you, and your reels, views and followers stay current on their own.
Spots your outliers
Your top reels of the last 90 days, measured against your own average, not someone else's.
Writes from what won
My Outliers studies them before it writes. Or pick one and remake it as three takes with new first lines.
Keeps score
Pair each script with the reel you posted and it goes on the record, so you can see which scripts actually worked.
Your reels · last 90 days
Average 62K views · synced 2h ago
- Remake
Nobody quits in month one.
1.2M views · 19.4× your average
- Paired with a script
I almost deleted this account at 212 followers.
684K views · 11.0× your average
- Remake
Cardio isn’t why you’re tired.
412K views · 6.6× your average
How it works
From a sentence to a script you can film
It asks before it writes, so the script is built from your story and your numbers, and nothing in it is made up.
DefaultMy OutliersNiche WinnersRemix
What do you want to say?
I want to explain why most people quit in month four
From my lifeKeep it general
StartYour story, your numbers, what it cost you.
Four engines
Four engines, all trained on your brand
Every engine reads your brand profile and the rules you’ve taught it. What changes is what else it studies first: nothing, your own winners, your niche’s winners, or one reel. They all adapt as your profile grows.
Default
Your voice, from scratch
Interviews you and writes from your answers, shaped by your niche, your audience and the writing preferences you’ve saved.
What goes in: A sentence and a few answers
My Outliers
Your best reels become the template
Connect Instagram and it studies your top five reels from the last 90 days. Pick one outlier and it remakes it: three takes, same bones, new first lines.
What goes in: Your own top reels
Niche Winners
What’s working for others in your niche
Paste three to five winning reels from your niche. It learns how they move, the pacing, the openings, the turns. It never borrows what happened in them.
What goes in: 3–5 reels you admire
Remix
Any reel, your way, one press
Paste a link and a note like “make it about paint correction, not personal training.” It pulls the transcript and writes your version. No interview.
What goes in: A link and a note
Inside the studio
Everything between the idea and the take
Research and decide for me
Stuck on a fact or a quote? One press looks it up and comes back with up to three sourced options. Nothing lands without a citation, and you edit whatever you pick.
Which quote, and who said it?
Best fitnav.al
“Play long-term games with long-term people.” — Naval Ravikant
Pick one to put it in the box. You can still edit it.
Three ways to open
Every script comes with three first lines and the on-screen text for each. Test them against each other.
- ANobody quits in month one.
- BI almost deleted this account at 212 followers.
- CAbout to stop posting? Watch this first.
Give me ideas
Blank on a question? Get three angles to react to. It never invents names, numbers or quotes.
The client who almost quitWhat month one hidesThe number nobody posts
It learns out loud
Tell it once and it remembers. What it has learned sits in plain sight as How I like my content, and you can edit it.
- No rhetorical questions in the open
- Never say “journey”
- End on the story, not a lesson
Carousels too
Same interview, written as slides. Pick how many, and the last one lands the story.
1/7
2/7
3/7
Know what to film, not just what to say
Every script can come with visual hooks: the first frame, described as a photograph, so the video stops the scroll before you say a word.
Shot 1
You on the gym floor at 6am, phone in hand, thumb over “Delete account.”
Shot 2
A calendar on the fridge. Months one to three crossed out. Four circled in red.
Shot 3
Two coffee mugs on a counter. One full, one untouched.
Posting plays that work now
Short, specific Instagram plays, dated, with the steps and why they work.
Trial reel strategy
Primary strategy- Post it as a Trial Reel
- Wait at least 15 min
- Post the same video to your main feed
Optimizes for distribution
Creator wins
Same camera. Different sentences.
Coaches, agents and service pros who stopped guessing what to say, and what happened to their numbers when they did.
Dana Whitfield
@coachdanaw · 58.9K followers
+34.6K
followers in 90 days
Avg. views4.1K62K
Remade her best reel as three takes with new first lines. Two of the three beat the original.
Marcus Bell
@marcusbellsells · 22.4K followers
7
listing appointments in 30 days
Avg. views89012.6K
Answers the interview in his car between showings. Films the script at the next house.
Priya Raman
@priya.does.skin · 67.3K followers
6 wks
booked out, from Reels alone
Avg. views5.2K44K
Runs Research on every ingredient claim, so each script names its source. Comments went from arguments to bookings.
Sam Adeyemi
@samtalkscareers · 18.8K followers
$18,400
course launch from 9 Reels
Avg. views1.2K9.8K
Wrote the whole launch sequence in one sitting. Every call to action came from the brief, not a template.
Elena Marsh
@elenamarsh.studio · 31.5K followers
3
retainer clients from one Remix
Avg. views2.6K8.1K
Pasted a reel she loved with the note “make it about brand audits.” One press, filmed that afternoon.
Recent Reels scripted in Brandhook
@reyes.detailing
Your car isn’t dirty. It’s swirled.
2.3M@coachdanaw
Nobody quits in month one.
1.2M@hannahtrainsdogs
The dog isn’t stubborn. You’re boring.
1.4M@priya.does.skin
Stop buying vitamin C serums
1.1M@marcusbellsells
The $0 plan that booked 7 listings
412K@samtalkscareers
Your résumé isn’t the problem.
538K@coachdanaw
I almost deleted this account at 212 followers.
684KLoved by people who sell on camera
“It sounds like me. Just better.”
4.9/5 from 1,900+ reviews
“I typed one sentence about why people quit Pilates after the first class. It asked me three questions I’d never asked myself, and my answer to the second one became the hook. 180K views.”
Tessa Moreno
@tessamoves.pilates
Pilates studio owner · 14.2K followers
“Research is the reason I trust it. It pulled the actual processing time with the source link. In my field I can’t post a guess.”
Nadia Haddad
@asknadia.law
Immigration attorney · 48.1K followers
“Month one I edited every script. By month three it knew my phrases, my clients and what I’d never say. Now I just film.”
Diego Alvarez
@diego.explains.money
Personal finance · 104K followers
“I remix other designers’ reels with a note like “make it about small rentals.” It keeps their pacing and the rest is all mine. One press.”
Lucia Ferreira
@lucia.ferreira.interiors
Interior designer · 22.9K followers
“Every other AI tool writes like a LinkedIn post. This one wrote it the way I’d say it to a client on FaceTime. I changed maybe four words.”
Kayla Brooks
@kaylaeatsreal
Nutrition coach · 26.8K followers
“Pasted five reels from barbers way bigger than me into Niche Winners. The scripts move like theirs, but everything in them is my shop and my clients.”
Chris Okafor
@fadesbyokafor
Barber & shop owner · 33.5K followers
“I told it once to stop saying “healing” and it hasn’t since. I can see the preferences it saved, which I like a lot more than it guessing.”
Grace Whitaker
@gracewhitaker.lmft
Therapist, LMFT · 19.6K followers
“It told me which of my reels were actually working. I’d have bet on the wrong ones. Remade the real outlier three ways and two of them beat it.”
Ben Carter
@bencarter.builds
SaaS founder · 12.1K followers
“I’m not a content guy, I run crews. I talk through the questions for two minutes, hit Write it now, and I’ve got something I can film in the truck.”
Ryan Kowalski
@kowalski.roofing
Roofing company owner · 9.4K followers
“My best reel ever did 1.4M. I pressed remake, got three takes with different first lines and posted all three. Two cleared 400K.”
Hannah Lindqvist
@hannahtrainsdogs
Dog trainer · 72.4K followers
“Week one I got 2 DMs. Week six I got 41, and 9 of them booked calls. Same camera, same gym. The scripts changed.”
Andre Thompson
@andre.lifts.people
Strength coach · 51.2K followers
“Give me ideas has saved me so many times. When I blank on a question it gives me three angles and I pick the one that sounds like me.”
Aisha Mensah
@aishamensah.mua
Makeup artist · 38.7K followers
“I typed one sentence about why people quit Pilates after the first class. It asked me three questions I’d never asked myself, and my answer to the second one became the hook. 180K views.”
Tessa Moreno
@tessamoves.pilates
Pilates studio owner · 14.2K followers
“I’m not a content guy, I run crews. I talk through the questions for two minutes, hit Write it now, and I’ve got something I can film in the truck.”
Ryan Kowalski
@kowalski.roofing
Roofing company owner · 9.4K followers
“Pasted five reels from barbers way bigger than me into Niche Winners. The scripts move like theirs, but everything in them is my shop and my clients.”
Chris Okafor
@fadesbyokafor
Barber & shop owner · 33.5K followers
“Month one I edited every script. By month three it knew my phrases, my clients and what I’d never say. Now I just film.”
Diego Alvarez
@diego.explains.money
Personal finance · 104K followers
“Week one I got 2 DMs. Week six I got 41, and 9 of them booked calls. Same camera, same gym. The scripts changed.”
Andre Thompson
@andre.lifts.people
Strength coach · 51.2K followers
“It told me which of my reels were actually working. I’d have bet on the wrong ones. Remade the real outlier three ways and two of them beat it.”
Ben Carter
@bencarter.builds
SaaS founder · 12.1K followers
“Every other AI tool writes like a LinkedIn post. This one wrote it the way I’d say it to a client on FaceTime. I changed maybe four words.”
Kayla Brooks
@kaylaeatsreal
Nutrition coach · 26.8K followers
“Research is the reason I trust it. It pulled the actual processing time with the source link. In my field I can’t post a guess.”
Nadia Haddad
@asknadia.law
Immigration attorney · 48.1K followers
“My best reel ever did 1.4M. I pressed remake, got three takes with different first lines and posted all three. Two cleared 400K.”
Hannah Lindqvist
@hannahtrainsdogs
Dog trainer · 72.4K followers
“I told it once to stop saying “healing” and it hasn’t since. I can see the preferences it saved, which I like a lot more than it guessing.”
Grace Whitaker
@gracewhitaker.lmft
Therapist, LMFT · 19.6K followers
“I remix other designers’ reels with a note like “make it about small rentals.” It keeps their pacing and the rest is all mine. One press.”
Lucia Ferreira
@lucia.ferreira.interiors
Interior designer · 22.9K followers
“Give me ideas has saved me so many times. When I blank on a question it gives me three angles and I pick the one that sounds like me.”
Aisha Mensah
@aishamensah.mua
Makeup artist · 38.7K followers
“I typed one sentence about why people quit Pilates after the first class. It asked me three questions I’d never asked myself, and my answer to the second one became the hook. 180K views.”
Tessa Moreno
@tessamoves.pilates
Pilates studio owner · 14.2K followers
“Every other AI tool writes like a LinkedIn post. This one wrote it the way I’d say it to a client on FaceTime. I changed maybe four words.”
Kayla Brooks
@kaylaeatsreal
Nutrition coach · 26.8K followers
“I’m not a content guy, I run crews. I talk through the questions for two minutes, hit Write it now, and I’ve got something I can film in the truck.”
Ryan Kowalski
@kowalski.roofing
Roofing company owner · 9.4K followers
“Research is the reason I trust it. It pulled the actual processing time with the source link. In my field I can’t post a guess.”
Nadia Haddad
@asknadia.law
Immigration attorney · 48.1K followers
“Pasted five reels from barbers way bigger than me into Niche Winners. The scripts move like theirs, but everything in them is my shop and my clients.”
Chris Okafor
@fadesbyokafor
Barber & shop owner · 33.5K followers
“My best reel ever did 1.4M. I pressed remake, got three takes with different first lines and posted all three. Two cleared 400K.”
Hannah Lindqvist
@hannahtrainsdogs
Dog trainer · 72.4K followers
“Month one I edited every script. By month three it knew my phrases, my clients and what I’d never say. Now I just film.”
Diego Alvarez
@diego.explains.money
Personal finance · 104K followers
“I told it once to stop saying “healing” and it hasn’t since. I can see the preferences it saved, which I like a lot more than it guessing.”
Grace Whitaker
@gracewhitaker.lmft
Therapist, LMFT · 19.6K followers
“Week one I got 2 DMs. Week six I got 41, and 9 of them booked calls. Same camera, same gym. The scripts changed.”
Andre Thompson
@andre.lifts.people
Strength coach · 51.2K followers
“I remix other designers’ reels with a note like “make it about small rentals.” It keeps their pacing and the rest is all mine. One press.”
Lucia Ferreira
@lucia.ferreira.interiors
Interior designer · 22.9K followers
“It told me which of my reels were actually working. I’d have bet on the wrong ones. Remade the real outlier three ways and two of them beat it.”
Ben Carter
@bencarter.builds
SaaS founder · 12.1K followers
“Give me ideas has saved me so many times. When I blank on a question it gives me three angles and I pick the one that sounds like me.”
Aisha Mensah
@aishamensah.mua
Makeup artist · 38.7K followers
Pricing
Try it free for a week. Keep it when it’s paying for itself.
Pro
Most popularThe assistant that learns your brand.
$29/mo
Billed monthly, cancel anytime
- 100 credits a month: about 100 scripts
- Learns from every note, saved as rules it follows
- Instagram sync that finds your outliers
- All four engines, including My Outliers and Niche Winners
- Research and Give me ideas on every question
- Outlier remakes: three takes a press
- One free try-again on every script
Studio
For people whose Reels are the pipeline.
$59/mo
Billed monthly, cancel anytime
- Everything in Pro
- 250 credits a month
- Unused credits roll over a month
- First access to new engines
7 days free with 15 credits, card required. 1 credit is one script, remix, remake or research lookup. Top up 50 credits for $10 any time.
FAQ
Questions, answered
Does it really learn, or is that marketing?
It learns in ways you can see. Your brand profile (niche, ideal client, the stories and numbers you've saved) goes into every script. Notes you give on a script can become rules it follows from then on. And once Instagram is connected, it keeps track of your best reels from the last 90 days, so what it studies moves with you. You can read and edit all of it, and it never learns anything behind your back.
Will it make things up about me?
No. Scripts are built from what you tell it in the interview: your moment, your numbers, the line someone actually said. When a script needs a fact or a quote you don't have, Research finds a real one and shows you the source before it goes in.
How is this different from asking ChatGPT for a script?
A chat window starts from zero every time and fills the gaps with lines anyone could say. Brandhook remembers your business and your taste, knows which of your reels actually worked, and asks you for the real story before it writes. Week twelve is a lot better than day one.
What are the engines?
Four ways to write the same script. Default writes from your interview. My Outliers studies your top reels from the last 90 days. Niche Winners studies 3–5 reels you paste from your niche. Remix rewrites any reel you link, your way, in one press.
Do I need an Instagram account?
No. Everything writes without one. Connecting Instagram adds your best recent reels, follower sync, reel pairing and the My Outliers engine.
Does it work for TikTok and YouTube Shorts?
The scripts do. A talking-head script is a talking-head script. The account sync and reel stats are Instagram-only for now.
How long does a script take?
Most people answer the questions in two or three minutes. The draft itself usually lands in under a minute, and every change after that is one note away.
The longer you use it, the more it sounds like you.
Set up your brand in a few minutes, connect your Instagram, and get your first script today. It only gets sharper from there.
7 days free · Cancel anytime · Join 12,400+ brands